Seven key values drive Canaccord employees and management in delivering results to our shareholders, clients and community. These values were forefront in our minds during this year’s turbulent markets and asset-backed commercial paper restructuring, and helped to guide many of the decisions we made. Most importantly, they support our unwavering commitment to building lasting client relationships, creating shareholder value and generating innovative ideas.

Pursuing and living up to these values is something we take great pride in.

1 . WE PUT OUR CLIENTS FIRST
We develop deep trust with our clients through detailed consultation, appropriate investment ideas and value-added services.

2 . A GOOD REPUTATION IS OUR MOST-VALUED CURRENCY
Integrity and respect for client confidentiality are the basis of all our relationships.

3 . IDEAS ARE THE ENGINE OF OUR BUSINESS
Our originality in the generation of quality ideas – for clients and for ourselves – positions us ahead of the competition globally.

4 . WE ARE AN ENTREPRENEURIAL , HARD-WORKING CULTURE
We believe that highly qualified, motivated professionals working together in an entrepreneurial environment results in superior client service and shareholder value.

5. WE STRIVE FOR CLIENT INTIMACY
The more detailed our understanding of our clients’ needs and objectives, the better positioned we are to meet them.

6 . WE ARE DEDICATED TO CREATING EXEMPLARY SHAREHOLDER VALUE
We are committed to aligning the interests of our people with fellow Canaccord shareholders through share ownership. We believe that ownership motivates the ideas and efforts that lead to value creation.

7. WE ARE COMMITTED TO EXCELLENCE IN OUR FOCUS AREAS
We are a focused investment firm, offering global expertise in the Mining and Metals, Energy, Technology, Life Sciences, Consumer, Real Estate, Industrial Growth and Sustainability sectors.